Maybe it's just because parenthood is looming on the horizon or something, but I've pretty much had it with Burger King. I don't eat fast food that often, but I do enjoy the Burger King sandwiches and I love me some Mocha Joe. However, here's the thing- their marketing director should be drawn and quartered for the sake of society's children. (I'm not actually advocating physically harming the person.)
First came the incredibly inappropriate SpongeBob Squarepants commercial which parodied the 80's song, "Baby got back" which prominently featured young "ladies" with what appeared to be phonebooks in their skin tight pants shaking it for all their worth. Way to promote a kid's meal guys.
I promptly decided to boycott Burger King until the ad was removed. This morning, on the way back from my MRI, I had to grab something to eat quick so I could take my medicine. I hadn't seen the ad in a while, so I declared the boycott over and stopped at Burger King. Lo and behold, they are no longer featuring SpongeBob, they are now giving away Star Trek toys. Now on the surface I don't have a problem with that- I watched Star Trek as a kid- but then I started thinking. Generally speaking, the Kid's Meals are eaten by kid's about 10 and under. Star Trek was rated PG-13. Do we see the problem there?
In fact Common Sense Media ran an article on it.
But my question is this, are they marketing to young, or are they taking things they know kids'll enjoy and making them to sexual and/or violent so they get the higher ratings? And do parents ignore the ratings and let their kids watch? Or are the marketing campaigns not working on the kids?